Posts with the tag marketing

Politics and marketing

Rdelarosa — Wed, 23 Sep 2009 18:40:27 EDT

I read an interesting question and answer earlier today from a relatively famous graphic designer and wanted to post it here.

Stefan Sagmeister's website has a pretty unique interface and has posted several questions that were sent to him from students. Here's the one I found intriguing:

Q:Do you think you could defeat a politic campaign trough a design campaign? Can a design campaign decide an election? Is a politic campaign a design campaign?

A: No I actually think not. Now I know that Saatchi always claimed he put Margret Thatcher into office and he is full of shit. We have the annoying habit to constantly overestimate our power.

Design and advertising has a huge impact where the consumer cannot possible see a difference between products or services (say: Vodka) but is surprisingly less powerful when the average person does see that difference (say: cars or politics).

Test

An enthusiast learner — Tue, 18 Aug 2009 22:56:49 EDT

Hello world

Rick Warren a big mistake

Larry A. from Los Angeles, CA — Fri, 19 Dec 2008 19:08:13 EST

The self-promoting Southern Baptist pastor, Rick Warren, has not only insulted gays and compared abortion to the holocaust, but especially hates people like me, who identify as Humanist and atheist.

In interviews with Newsweek and BeliefNet, Warren responds like a bigot when conversing with opposing views. Sam Harris gives thoughtful reasons, which Rick Warren blows off. He is a slippery snake.

I think a key to understanding Warren is his view of religion as marketing. In the book, "Ideas that Stick", Warren's approach is described. He tells his staff to think of a Saddleback Church person -- of a particular income and education level. His church is then tailored to market to that person.

Warren is sometimes praised for promoting environmental causes for Christians. But he appears to thoughlessly blow off other issues, like abortion and gay rights. Was it really so easy? Or did he run it past a marketing poll for which issues to modernize? Enough people hate gays that he doesn't have to love them either?

Please, Barack, ditch this guy.

LAT

Obama has the best marketers yet.

mms — Sat, 29 Nov 2008 01:41:09 EST

When it comes to winning elections, Obama has it made. I believe he has the best marketers in the world. Not to mention he has a charm no one can ignore. You either like him or you hate it. I personally, Like Obama, he has wisdom, and maybe new to this but I think he really means what he says, even if it is written out by his writers. He seems alot more personal then most people that elected to be president, much less anything in office. But his marketing strategies are very good.

Marketing in social networks

Marketing to the youth

marketing to single mothers

Marketing to people without health care

gold and silver coins with his face on them

Posters, shirts, pins, practically anything about him you can buy.

And, I think he's got some really nifty photographers too.

Like I said, I belive he has some good marketing going on and that as well as his followers, contributers, volunteers and helpers, etc all helped him get into office.

Despite his past, his mother, his pastor, and all the negative energy abound in this election-he still made it. And I think 4 years from now, he'll make it again in the next elections.

Politics 2.0 ; A Land Slide Beyond Expectations!!!

INGO NGOYAMA — Thu, 06 Nov 2008 23:11:47 EST

I personally thought that if this was any kind of a just country that Obama would win by @ 15% margin.This is a clear example of the power of a good man running for president coupled with a high level of communication that reaches the public at the highest level of convenience. The ironic thing is that the republican party could not attempt to do this because it requires an honest party with an honest cadidate in order for them to willingly be exposed so openly and easily.That is why Barrack won by a 100% margin.That is why the republicans sat there on T.V. at John McCain's election watch party with egg on their face because they did their best and pulled every dirty trick that they had as usual and were still thoroughly trounced. That is why the elitists out there were in tears as they watched and realized that Obama has changed the game forever and even the highest level of government must now listen to and answer to the new era welly connected and unified mainstreet massess that are now more highly informed due to the wide spread acceptance and understanding of the internet. Well done.Man, I thought that I would never get to see this day.

Simply Amazing!

Lori from Adel, IA — Wed, 05 Nov 2008 14:49:50 EST

As a marketer, I followed Barack Obama's campaign with particular interest. His clear, simple, compelling, and consistent "change" message broke through the political noise bombarding us the past two years. And, talk about energizing an untapped voter base! The web 2.0 tools used to create the supporter community were deployed so effectively that we've never seen such a young adult voter turnout as yesterday. We felt a part of something bigger than ourselves.

And for those who pooh poohed the message as too simplistic and without specifics and depth - I recommend you take a close look at the linkages and strategies used by this campaign to point those interested in becoming more fully informed on plan details to check out the website and listen carefully to the messages delivered during debates and even within ads. Obama's campaign continually reinforced the simple change message with follow-on detail without overloading.

Check out today's Advertising Age's article post for more reasons why Advertising Age voted Barack Obama as marketer of the year. http://adage.com/columns/article?article_id=132237

Fast Company's article on building the Obama brand is interesting, as well. http://www.fastcompany.com/magazine/124/the-brand-called-obama.html

Washington D.C -- Lead by Example

Jim from Los Angeles, CA — Wed, 15 Oct 2008 13:59:00 EDT

I mentioned in an earlier blog that I would get to this subject -- Washington, D.C. As a 12 yearold boy, I visited our nation's capitol in the Summer of 1968. Yeah, one of the year's that will go down in American History as a time when we thought it was possible that the great experiment of a democratic state might not last. The Vietnam War had pitched the half the country against the other half. Riots erupted on college campses from coast-to-coast. The Chicago Police brutally beat Anti-War protesters on National TV. The National Gaurd was called out to help. The newspapers and magazines of the day were filled with photos of tear gas, flower power, troops with young college students, people being beaten and dragged away.

The spin from the was into the Media was atrocious -- always listing how many "enemy" dead as compared to how many US sodiers killed each day and each week. And this on the six O'clock new delivered straight to the family dinner table. Never were the numbers believable -- the US troops were always less killed sometimes by orders of magnitude, but the reality surfaced that whole battalions of troops had been killed, sometimes in single days.

It was a time that tried everyone. I really began to believe that the future of our country would not stand, if things continued like this.

And yet, in 1968...

When I visited the Senate, there were no security lines. When I visited the Washington Monument, I walked the stairs all the way to the top with a friend of mine, there was no security ensemble or Xray room to stop us. The biggest security was at the US mint! My friend, Michael, and I went to the Smithsonian, the National Archives, the Sentate, the House, the White House, the Washington and Lincoln Memorials, the Jefferson memorial, the Tresury Building -- heck, we even had lunch in the Senate Office Building cafeteria and rode on the subway to get there from the Capitol with Senator Edward Kennedy! No xray. No security details. No fear.

But in 2008...

I had told my son and his friend of my Summer in '68 and what I had done, and how much I had enjoyed the great City of Washington. How proud I was of it and what a shining example of honor and peace it was.

Everywhere we went, streets blocked off, barricades to prevent "who knows what". Xray machines, and military-like security personnel, yelling at us to stay in line and stand against the wall in order to go into the Capitol rotunda. Heck, my wife had to get her purse Xrayed just to visit the National Aquarium in the Federal Triangle. It was ridiculous, the complete overkill of security and disdain for visitors to our Nation's Capitol. We couldn't climb the stairs in the Washington Monument any more -- closed due to Security. We couldn't visit the White House (owned by the Public since the 19th Century) -- closed for Security. We managed to visit many places, but going to them was worse in most cases than boarding an airplane's security.

And some of you might think that this is necessary because of the terrorists. Is it necessary in your city? Is it necessary in your hometown? Would it make any less of a headline if terrorists blew up something in your city than Washington, D.C.? Would it kill any less people?

What I saw in Washington, D.C. this Summer was fear mongering. Out-and-out marketing to tell everyone who participates in that city that you should be afraid, all the time.

I say that this is wrong. It wasn't necessary in the bomb-throwing times of Lyndon Johnson and Richard Nixon, it's not necessary today.

Washington, D.C. needs to lead by example as an exemplary city, the quintessential American city. If the new president wants to lead, the city he lives in and governs from should lead as well.

You know, on the Federal Planning and Urban Development Building there are NO solar panels? There is no water reclamation system in place for any of the city parks or memorials? The traffic gridlock is horrendous and the subway system is fabulous! Oh, by the way, no security measures in the subway system -- oversite? No, just doesn't take as good of a picture for the media marketing.

Fix our city, Mr. President, make it a place where fear doesn't exists again. Lead by example.

How can you Write a Great About the Author Box

Unknown user — Wed, 24 Sep 2008 13:50:09 EDT

How can you Write a Great About the Author Box
Your article marketing campaign will gain almost instant exposure for your business. That is if you let people know who wrote the articles you are submitting. When you write your articles, don't forget to include the most vital aspect, the About the Author box. This is your space; use it wisely.

Once you've created a stunningly informative article, you'll want to see some sort of payback. What makes article marketing worthwhile for the authors? That's right, it's the About the Author box. That is the place where people who have loved your article will be able to go and get more information about you, the author.

What to Write

Your About the Author box is generally short and sweet (think 300 characters or less). This is your chance to make a pitch and sell yourself a bit, and drive people to your web site. Lead off the text with your name, accompanied by some information about your credentials.

For instance, "Kelly Gilbertson has been hand crafting custom napkin rings for over twenty-five years. Her unique artistic process allows her to create one of a kind napkin rings like nothing else on the market."

See how it works? State your name, your business and why you are special. While napkin rings may not be your forte, I am sure you can find something interesting to say about the product or service you are offering. If there is something particularly unique about the company itself, you may also want to make a mention of that.

Your Website

The website address is perhaps the most essential component of the About the Author box. This is why you decided to embark on your article marketing endeavor. It is the quickest and easiest way for readers to get more information about your company. When they like what they read they simply direct their mouse to the bottom of the screen, click on the link, and voila! They find themselves directly linked to your very own website!

Not only does this bolster your direct site traffic, it also helps you establish a ton of backlinks which will boost your Google rankings. The more backlinks you have from credible websites, the higher you'll see yourself climb in the rankings.

Directories will accept either a text version, or an HTML version, of your About the Author box. In your text version, it's fine to include your URL. Also, include what's known as a fully qualified URL, complete with the href.

There is no mistaking the importance of the About the Author box. It is the portal through which consumers will discover you through your articles. Just watch as your site traffic, Google rankings, and profits climb, all thanks to the About the Author box.

http://www.newbies-copywriting.com

Article Marketing, What Good Can It Do?

Unknown user — Tue, 23 Sep 2008 01:54:35 EDT

When mentioning article marketing there are still many people who laugh and shake there head. Typical comments from these people are often "whet good can one article do"? You know, that person is actually very right when asking this question in a laughing matter because one article in itself will not do much good at all. Many articles on the other hand can move mountains.

Well, it might not move mountains literally but they sure can get traffic rolling to your website. How I found out about the power of article marketing was really not planned rather I had run out of money trying everybody's magic formula on how to drive traffic to my site. Needles to say I came to learn about article marketing as a last desperate attempt in making my website take of.

Sitting there with no money left, a website I had worked so hard to put together and a vision of it all come tumbling down made me realize I had to take some drastic measures. That was when I came across some articles about the power of article marketing and the best of all this wouldn't have to cost me any money. You know what I did, went straight to my computer and started writing.

Having never written an article before I must confess it took some trial and error before I finally got it right. From that day on I wrote several articles a day and submitted them to as many directories as I could possible find that did not charge me anything to submit my articles. Yes, I did do a lot of work and wrote a heck of a lot of articles but it didn't take very long before I started noticing traffic coming to my site.

If you for one minute think that I started slowing down on my article writing when seeing the traffic increasing, you are wrong. Seeing the results from what I had done just made me even more exited so I kept on writing. After a while I did slow down and wrote maybe 3 or 4 articles a week which seemed to keep a steady flow of traffic to my site. Now, over a year later, my site has gotten to the point where I really do not need to do much marketing for it at all but that is only because of the type of website this is.

Most people considering getting into article marketing need to realize that any type of marketing needs to be done on a consistent basis in order to keep the traffic coming. Out of all the different types of internet marketing strategies I have tried out so far, none has worked as good and been as effective as article marketing.

Successfully Promoting your Business Using Affiliate Marketing

Unknown user — Mon, 22 Sep 2008 14:05:58 EDT

Give your affiliates a high commission rate for every products sold with their referrals. Not only that it will keep your affiliates from leaving you but it will also attract more affiliates to sign up for you

Secrets to List Building Mastery : List Building

Unknown user — Sun, 21 Sep 2008 22:14:56 EDT

List Building works better with leverage. Figure out a process of leveraging the efforts of other people and your lists will burst.

Newbie, try Affiliate Marketing

Unknown user — Sun, 21 Sep 2008 10:09:12 EDT

If you are just starting out in Internet Marketing with the aim to earn extra income or for whatever reason. Then the easiest and most uncomplicated way to start earning extra cash or building up a business, is by selling other peoples products, better know as Affiliate Marketing.

URL:-
www.success-affiliate-marketing.com

www.affiliatemarketing.infozabout.com

Make money from your Mailing list!

Unknown user — Thu, 18 Sep 2008 01:23:58 EDT

If you are serious about making money online then you simply must understand that you need to build an optin list. It really can make all the difference between you succeeding and failing with your home based business. It doesn't matter what you do online, you must build your mailing list.

Having your own list allows you to email your customers and prospects once they have subscribed to your newsletter via your website. You can keep them updated on any changes or additions to your website or company.

The best thing though is that because these people visited your website and opted in to receive your emails, you will never have to worry about any spam complaints, and that is a huge benefit. You can communicate and send them all your offers and sell them products they are interested in buying.

Providing you give your subscribers high quality content and information they are interested in, they will look forward to receiving your emails. This is when you can begin to sell them products and start to create an income. It is also likely they will refer other people to your website and tell them how good your content is.

Once you have your list you are not limited to just selling them your products. In fact below you will find 7 Top ways to make money from your mailing list. Remember the more subscribers you have, the more money you will eventually make.

1 - You can begin selling advertisement space on your website. You will need to generate a lot of traffic for this, but once it builds up you can have space for banners or text ads on your website. You could also have a space inside your emails or newsletters you send out. Lots of companies are interested in purchasing these types of ads providing your list is of a good size.

2 - You can join forces with similar websites to your own. By using P4P on your website a company will pay you for generating a lead or prospect for them. A simple piece of code or a short text ad will work this well for you.

3 - You could contact other businesses and ask for a small commission from any sales you make to your list for their product or service. Once your list trusts you, you can run regular ads for other businesses and make extra money this way.

4 - You can act as the middleman for larger companies. You can sell their products and people pay you. All you then do is simply go to the larger company and purchase the product and forward it on. Make sure you have a good profit margin when trying this method.

5 - You can make your own products or reports and sell them to your subscribers. People will pay money for information to gain the knowledge they need to improve their lives and make them simpler. Again, providing you have formed trust with your subscribers this can generate a lot of income for you.

6 - Tell your subscribers to refer their friends to your newsletter or website. You can offer an incentive to them for doing this like giving them a free book or product for referring a certain number of people to your newsletter.

7 - Contact your subscribers and offer to a Joint Venture with them. Many of them will also have mailing lists and by doing a Joint Venture with them, you can reach many more people and make a lot more money. It is also an idea to contact other list owners when thinking about doing Joint Ventures.

Keep your list fresh and updated and constantly work to build it and increase your subscriber count. It will become the heart of your home business so look after your subscribers well.

The New Joint Venture Techniques

Unknown user — Mon, 15 Sep 2008 06:52:28 EDT

The great promotional profits capable to some one are successful helping some one who needs a helping hand. A product approach that can assist those marketers self esteem.
http://www.jointwebventures.com

Create Victorious Your First Joint Venture