Presidential Inaugural Committee and The Advertising Council Launch a New Public Service Advertising Campaign Highlighting President-elect Obama's Call to Service
President-elect Obama asking Americans to "Step Forward" and Volunteer in their Communities
Washington, D.C. - The Presidential Inaugural Committee (PIC) and The Advertising Council launched today a new public service advertising (PSA) campaign aimed at summoning a new spirit of service in America. The television ad "Step Forward" and radio PSA "Chapter" feature President-elect Obama urging Americans to log on to USAService.org to find ways to make an ongoing commitment to serve their communities and their country. Nearly 6,000 volunteer projects and opportunities across the country are listed on USAService.org.
President-elect Obama's and Vice President-elect Biden's "Renew America Together" initiative, calling on Americans of all ages to participate in community service, begins on Martin Luther King, Jr. Day, Monday, January 19th, to honor the legacy of a man who lived his life in service to others. On the eve of the Inauguration, thousands of community service events will take place in Washington and all across the country.
"President-elect Obama believes each of us, as Americans, has a responsibility to do what we can for our communities and fellow citizens. We've launched USAService.org to connect volunteer organizations with Americans in their community and make it easier to serve on Martin Luther King Jr. Day and beyond," said Josh Earnest, PIC Communications Director.
The Ad Council is distributing the new television and radio PSAs to stations throughout the country this week. Per the Ad Council's model, the PSAs will run and air in donated advertising time and space.
"We are delighted to join President-elect Obama and the Presidential Inaugural Committee for this poignant campaign that will inspire Americans to serve their communities and their country," said Peggy Conlon, President & CEO of the Ad Council. "Media companies have committed to support these new PSAs and I believe this critical effort will encourage Americans to answer President-elect Obama's call to service."
Several media companies have committed to support the PSAs in donated time and space. These media companies include: CBS Television and Radio; NBC Universal; CNN and the Turner Networks (including TNT and TBS); FOX Networks; Clear Channel Radio, Comcast Spotlight and Entercom Radio. The National Cable & Telecommunications Association (NCTA) will promote the television spots to their members and donate a satellite feed during the week of January 26 for the distribution to the cable industry. Additionally, the National Association of Broadcasters (NAB) is donating a satellite feed for distribution of the radio and television spots to the broadcasting industry this week.
Script for "Step Forward":
President-elect Obama VO:
America's greatness was not crafted in skyscrapers alone...
But on the ground by those who could see what needed to be done.
Volunteers who in service stepped forward... Onto the dust of the moon, a levee in the heartland, the marble steps of a dream.
You may ask yourself: "Where's my moon, my levee, my dream?"
Well, it's here...with you.
President-elect Obama: Step forward. Help renew America at USAService.org.
The Advertising Council - The Ad Council (www.adcouncil.org) is a private, non-profit organization that marshals talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to produce, distribute and promote public service campaigns on behalf of non-profit organizations and government agencies in issue areas such as improving the quality of life for children, preventive health, education, community well-being, environmental preservation and strengthening families.
source: http://women.barackobama.com/page/community/post/president/gGxFrr
Why doesn't Obama retorically offer McCain the ministery of cleaning up Capital Hill since he knows most of them and he said he would.
Signed,Jean-Luc The HyperLinker with Real solutions
This close to the election it is so very important to try to pull in every possible vote. There are so many Republicans and independents that are still on the fence and, though they disagree with the policies and politics of the Republican candidates, they still cannot bring themselves to vote Democratic. There is a tremendous ground game out there but these people, through experience, are likely to take offense to a Democrat showing up at their door or calling them during dinner. They can, however, be persuaded to vote "for the other side" if their privacy and pride are respected.
We attended a candidate's forum last night that at one point featured Will i Am's "Yes We Can" video. It is a powerful video based on an equally powerful speech. I propose an ad that gives the same message, but to those people who are traditionally Republican or lean Republican. This ad would be quick, easy and cheap to cut and it carries a positive message.
*******************************************************************************
"YES YOU CAN" (in black and white)
[Fade into a man holding his head in his hands, looking dismayed]
Announcer: "You feel that your party no longer represents what you hold dear."
[Fade to a woman looking off through a window]
Announcer: "You feel that your party doesn't listen to what you want."
[Fade to a contractor in Carhart clothing looking sad/worried and hugging his kids.]
Announcer: "You worry that your party broke the economy and doesn't know how to fix it. It doesn't have to be that way. Together we can be better.""
[Fade to a smiling family in a picnic setting."]
[Transition through pictures of smiling people] Announcer: "You can vote Democratic this time. You can make a difference."
[Slowly fade in each word and out each word]: "YES...YOU...CAN. Vote November 4th."
[Fade In]: "Obama/Biden '08"
Obama nears record for spending on ads
by Jim Rutenberg
PHILADELPHIA: Barack Obama is days away from breaking the $188 million advertising spending record set by President George W. Bush in his re-election campaign in 2004, having unleashed an advertising campaign of a scale and complexity unrivaled in the television era.
With advertisements day and night, on local stations and on the major broadcast networks, on niche cable networks and even on video games and his own dedicated satellite channels, Obama, the Democratic candidate, is now running at least four times as much advertising nationwide as his Republican rival, John McCain, according to CMAG, a service that monitors political advertising. That difference is even larger in several closely contested states......
ENTIRE ARTICLE- http://www.iht.com/articles/2008/10/18/america/ads.php
The McCain is 90% Bush commercial run after the 3rd debate is a disaster for the campaign. You absolutely have to refer to Bush as President Bush or risk everything. If the polls swing negatively as of 10/16/08, this commerical is the cause. No matter how much people dislike Bush, you cannot refer to him as "Bush!"
What we need now, in the final blitz is (a) to blast out voting rights, polling place rules, date, time, and any other counter-voting rights tampering tactics that our best and brightest pollwatchers and voting rights experts can devise, and (b) the voices of regular Americans telling America why they are voting for Obama.
Let's see the following ad blitz:
Regular Americans, from that amazing line-up at the Democratic Convention, from the home-made video testimonials on the Obama campaign site, from youtube, from facebook postings, the best and the most eloquent of regular Americans telling everyone why they are voting for the Obama/Biden ticket on November 4.
Ending each ad with a visual, bulleted list and voice-over explaining key voting rights, and repeating accurate date and polling rules, and assuring the American people that we have poll watchers organized and local hotlines everywhere to make sure that every American will have his and her vote counted properly in this election.
There is growing verbiage about whether the youth will really come out this time.
I think it woudl be a great political ad to run a montage of pundits dissin' the youth and expressing the doubtfulness of their commitment, ending with something that challenges youth to prove the old fogies wrong. I t coudl run beginning about 8-9 days before the election.
Today while canvassing on my neighbor to neighor contacts I walked past a little gang of about 7 to 8 five, six and seven year-old children. They were siting on and congregated around the front steps and sidewalk on a street called Spring Garden Street between 7th and 8th street. I heard one child say, "we'll kill Obama." Then another child said "yeah, we'll kill Obama."
I was really quite shocked to hear such words from such little children in this small Eastern PA town. And I started to think about the importance of education and how the words of these children spell out what is needed in our country. Our highest priority is our children and their education. Our children are our country's future leaders.
Barack Obama promises change and one of the areas that needs drastic change is our educational system. Barack Obama will bring the educational changes we need.
The most important time for education of children is in their first six years. So it is very important to bring excellent teachers into head start programs, day care programs, pre-school programs, and Kindergarten and First and Second grade programs. The most important education begins at these early ages and in these programs are the beginnings of a college education. College education doesn't start right before you go off to college. It starts when you are young and are developing sound values, beliefs, and attitudes.
And presidential candidates should pay attention to the young people when they make up their lies to put in disgusting ads on television for every child to watch. What are they thinking when they are giving young children at the age of five, six, and seven, the kind of values they are espousing in their ads. Young children are smart and hear and see everything. They absorb more than anyone thinks.
By influencing adults with lies and distortions, they are also influencing the children of these adults. What is that going to do for our country? Will that make us a better country?
I got home and listened to a new ad that talks of Obama's statement about people "clinging to their guns and religions." This ad was put out by a right wing organization that is worried that Obama is going to take their guns away. The Right wing has got it all mixed up about Obama's statement. Obama wasn't talking about hunting rifles. He was talking about keeping AK47 asault rifles out of the hands of people intent on committing criminal acts. You don't need an AK47 to go hunting with. But the NRA and the Republicans want ordinary folks to believe that Obama wants to take all their guns away, so they are dwelling on that statement, without any real knowledge of what the statement meant. Obama was talking about security. People feel more secure when they go to church and believe in God, or when they have a weapon to protect themselves. But they are not thinking about why people are so fearful and need this security. In everywhere across the country especially in the bigger cities, crime is excessive and much worse than it has ever been. Even in my own little neck of the woods - a small city, the worst gangs operate. We are only 80 miles from New York City and 60 miles from Philadelphia and oftentimes people come to areas like this seeking to hide out or go on a crime spree. And we also have our own homegrown crimes that are terrible.
And even years ago when my father was alive, he kept guns for protection out in the country on the farm, to feel more secure. He never had to use them. And even when it comes to hunting rifles way back when, I happened to live right down the street from a tragedy. The family had about six children and hunting rifles. Most all farmers have hunting rifles. Somehow one of the little boys got a hold of one of the rifles and killed his little brother accidentally. That was back about 55 years ago. So gun accidents are not new. It happened in my own back yard out in the country. But still Americans should have the right to bear arms according to our constitution, but here again education is very important. With better education at all levels, violence would decrease, gun accidents would decrease, spousal abuse would decrease, and even our economy would shape up. And certainly all people need a better education when it comes to government, the environment, and how things work in the 21st century.
Barack Obama has the vision and leadership to change our system for the better, with better schools, better teachers, more teachers, more educational resources, and better government all the way around - 360 degrees.
Here's an idea. If there are any NASCAR top 20 drivers who support Obama, please make individual ads starting each of them. I know the idea is steriotypical but it might do wonders to spread the message in states where Obama has less support. I honestly know nothing about NASCAR but I know it's one of the most popular sports in the country.
But here's the rub, are there any such drivers? What about other athletes? Is ths legal? Maybe it's just a viral YouTube campaign?
Couldn't have said it better!!!
http://www.youtube.com/watch?v=wJThPjvscFs
Hi,
Thanks for visiting.
I finally decided to jump into this campaign. I've never really been involved in a political campaign before. Usually I take the attitude of live and let live, but this election year I've had enough! I'm tired of the McCain/Palin ticket smearing Barack when the truth is so easy to find on www.factcheck.org. I'm sick and tired of seeing campaign ads that I can argue are false on TV. I've never been so thankful to have a DVR before because the blatant lies make me angry. I think we voters deserve the truth. I can't wait for the debates. I hope the moderators they've chosen do a good job. I really miss Mr Russert ~ I always felt that he wouldn't shy away from asking the tough questions.
So anyway, I decided to set up my personal my.barackobama.com page today. I also decided to get involved. I've signed up register voters the next 3 Saturdays to get my feet wet. I'm still leery of cold calling potential supporters or knocking on their doors, but maybe I'll be able to work up to that.
Please wish me luck the next 3 Saturdays!
~Amy1ynn
Zogby spells out how to reach the swing-voters.
The economy, the war, the planet -- that's what swing-voters care about.
It's official. This is now a revolution.
This presidential race is an open rebellion of the working class against the upper class. Low to middle income families have had enough. Their savings are vaporizing, their debt is increasing, and they are losing their homes. Now their banks and insurers may be disappearing.
Just like the French had enough and started a revolution in 1789. Our revolution will be peaceful, but no where anywhere near quiet.
DONATE!!!!!
If we get a huge influx of new money this week, it's perfect timing. The television season premieres really get going strong soon, now is the time to buy prime time ad space.
I donated $100 earlier this week, and I'm donating again at the end of the week. Any spare dime I have is going to Senator Obama, it's money well spent. I have WAAAAAYYYY more confidence in sending that money to the campaign, than to put it into a bank and pray the bank doesn't fold!
We all need to do our part!
Planning on hitting as many events as possible this weekend. Probably heading to NH to canvass and talk to voters, it's a battleground state that we need to win.
Isn't it ironic that Republicans can get average Americans to vote against their own self-interest? Republican strategists are worlds away from the average American, and yet, they know how to communicate with them. They know that many Americans want to be part of the wealthy, god-fearing elite and hate those egg-head philosophers who look down on others with their noblesse-oblige.
You know what kind of words don't excite the kind of person who is still undecided? Lobbyist, Regulation, Earmark. These are political words for political people.
My guess is that if you asked an undecided person without prompting what they think the biggest problem with government is today, those three words would not come up. My guess is they'd talk more about taxes, energy, war and maybe social issues (abortion).
You know what kind of words people who don't much care about politics do respond to? Greed, Sex, Celebrity.
Faced with a monumental crisis in the banking industry, McCain blames it on "greed" and Obama is talking liberal-speak "regulation." Obama is right, but I just don't think that is a word that will capitalize on this game-changing moment.
Why not run this ad (or use it as a talking point): "Eight years of Republican rule has brought you this - (headlines about banks, mortgages and job losses). Isn't it time to change the direction in America? Obama: Renewing America's Promise."
Don't talk about these issues with words that bore and lose Americans who don't care much about politics.
KEEP IT SIMPLE!
