I've been underwhelmed by President Obama's description of "Exchanges".
He likens an exchange to what members of Congress have, a menu of different plans. This is alien to many people, and carries some implication that it is paid for by taxpayers (after all we pay for Congress' salaries and benefits).
Open Enrollment is something millions of Americans know through their workplace. It makes sense to describe an Exchange as Open Enrollment for all Americans. Instead of being something new and maybe frightening it is something you do every October, choose your insurance from the few expensive policies offered by your company - except now there will be more options and you don't have to work for a big company.
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