A few days ago we launched a mobile text messaging program. Not only can you sign up for texts, you can also download wallpaper and ringtones for your cellphone (try texting ringtone1 to OBAMA).
The ringtones are an innovative way to get Senator Obama’s message out there. As John Della Volpe, director of polling at Harvard University’s Institute of Politics and founder of SocialSphere Strategies, puts it the ringtone is “going to create conversations.” When it plays while you are out in public and someone asks you about it, just ask them to text GO to OBAMA and they will get more information about Senator Obama.
We hope you will find these ringtones fun and enjoyable. For those times when your cell might ring out at an inopportune moment, such as class, I suspect that teachers might be a bit more lenient when they realize that its public policy and civic participation coming out of your cellphone.
Jon Stewart has gotten the Obama ringtone fever ( Daily Show clip). Shortly after our launch he did a hilarious segment highlighting the new ringtones in a variety of means from referencing a bus equipped with spinning rims adorned with Obama logos to Stewart himself dancing to the beats. Stewart’s glowstick dance moves paired with Obama’s ringtones must have been a hit –downloads of the ringtones doubled following the show’s airing.
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