The "boy (not) in the balloon" story reveals one thing and one thing only: the American mass media, especially the cable channels, including CNN and MSNBC, have forgotten what their purpose in life is: present the news. Not stupid, sensationalist nonsense out of TV land (the family in the Colorado balloon story starred in "Wifeswap") but significant events that might actually affect people's lives. How many 6-year-old boys died today because of violence or malnutrition or disease, around the world? Why did none of the news channels mention them? They weren't from a zany middle class family in a plush suburb of Colorado, perchance? Their father had not invented a flashy, shiny helium balloon that looked like a UFO? CNN are still plugging the story, except it is NOT a story--NOTHING happened! No child died, no one was even in danger. Yet the network, and to their shame MSNBC, cut away from Barack Obama's "town hall meeting in New Orleans in order to show sensational, but as it turns out completely empty and meaningless film of the shiny balloon. This, by the way, after the cable news channels had been incessantly plugging the line that Obama had not shown enough respect to NOLA because he was only spending 4 hours there. But as soon as a shiny object diverts them, the magpies at the cable news channels cut to the shiny UFO and away from Obama answering thoughtful questions about New Orleans' crisis and recovery. Who is showing disrespect for New Orleans, might I ask? A president who fulfills a promise to go to NOLA, even though, God only knows, he has enough things to occupy him, or the news channels, who can't be bothered to stick with the meeting when a balloon (which turns out to be empty) flashes through the Colorado sky? What is it about shiny vehicles (OJ’s SUV for instance) that acts like catnip for TV producers? CNN and MSNBC should be absolutely ashamed of themselves for being suckered into devoting their precious TV time to a non-event. If anyone thought that there was any integrity or intelligence left in the mass media in the USA, then today should have set them right. American news channels have become another form of infotainment, and have nothing to do with keeping the public informed about what they really need to know. Where, might I ask, were the stories about the six-year olds in New Orleans today suffering from poor education, lack of food, or simply lack of safety and prospects? But to report on THAT would have required some intelligence and effort, not the sort of thing, apparently, that CNN or MSNBC (let alone Fox) are interested in. A sad day for the fourth estate, and for democracy.