I read this on anothoer blog and it makes sense. The "Empty suit" argument was used against Dubya in the primaries in 2000. When it came to the general election, Dubya "won" debates because he often spoke in complete sentences.
If they want to set Obama up as "fluffy," the people tuning in for the general election will be blown away. He is able to "drill down" at ten times the power of McCain. It's all about expectations, and having opponents set them low is fine with me. It makes THEM look bad when he not only clears the bar but does a backflip over it while making an omlet and reciting all 50 state capitals.
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