This close to the election it is so very important to try to pull in every possible vote. There are so many Republicans and independents that are still on the fence and, though they disagree with the policies and politics of the Republican candidates, they still cannot bring themselves to vote Democratic. There is a tremendous ground game out there but these people, through experience, are likely to take offense to a Democrat showing up at their door or calling them during dinner. They can, however, be persuaded to vote "for the other side" if their privacy and pride are respected.
We attended a candidate's forum last night that at one point featured Will i Am's "Yes We Can" video. It is a powerful video based on an equally powerful speech. I propose an ad that gives the same message, but to those people who are traditionally Republican or lean Republican. This ad would be quick, easy and cheap to cut and it carries a positive message.
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"YES YOU CAN" (in black and white)
[Fade into a man holding his head in his hands, looking dismayed]
Announcer: "You feel that your party no longer represents what you hold dear."
[Fade to a woman looking off through a window]
Announcer: "You feel that your party doesn't listen to what you want."
[Fade to a contractor in Carhart clothing looking sad/worried and hugging his kids.]
Announcer: "You worry that your party broke the economy and doesn't know how to fix it. It doesn't have to be that way. Together we can be better.""
[Fade to a smiling family in a picnic setting."]
[Transition through pictures of smiling people] Announcer: "You can vote Democratic this time. You can make a difference."
[Slowly fade in each word and out each word]: "YES...YOU...CAN. Vote November 4th."
[Fade In]: "Obama/Biden '08"
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