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Words Matter: Words used by Republicans to describe the Democratic Party

By Food Fascist - Aug 15th, 2008 at 1:50 pm EDT

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Tags: contrast, Democratic party, Difference, Newt Gingrich

per page 67 of Cracking the Code, by Thom Hartmann :Here’s the key message from Newt Gingrich’s 1996 memo (and later video) with the Orwellian title, “Language: A Key Mechanism of Control.”

Often we search hard for words to define our opponents. Sometimes we are hesitant to use contrast. Remember that creating a difference helps you. These are powerful words that can create a clear and easily understood contrast. Apply these to the opponent, their record, and their party.

The words that follow in Gingrich’s essay are designed to trigger the submodality filing system in our brains. They are all words heavy with emotion. the first set contains words Gringrich urged Republicans to use against their Democratic opponents:

decay, failure (fail), collapse(ing) deeper, crisis, urgent (cy), destructive, destroy, sick, pathetic, lie, liberal, they/ them, unionized, bureaucracy, “compassion” is not enough, betray, consequences, limit(s), shallow, traitors, sensationalists, endanger, coercion, hypocrisy, radical, threaten, devour, waste, corruption, incompetent, permissive attitude, destructive, impose, self-serving, greed, ideological, insecure, anti-issue, anti-flag, anti-family, anti-child, anti-jobs, pessimistic, excuses, intolerant, stagnation, welfare, corrupt, selfish, insensitive, status quo, mandate(s), taxes, spend(ing), abuse of power, machine, bosses, obsolete, criminal rights, red tape, and patronage.

So how can you take the image of the Democratic Party back?

Thom Hartmann is heard every morning on the internet at: Green 960 Radio at: www.green960.com or Think For Yourself Radio at http://www.krxa540.com/

Hartmann, Thom (2008). Cracking the Code. San Francisco. Berrett Koehler.p. 67-68.

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