As a marketer, I followed Barack Obama's campaign with particular interest. His clear, simple, compelling, and consistent "change" message broke through the political noise bombarding us the past two years. And, talk about energizing an untapped voter base! The web 2.0 tools used to create the supporter community were deployed so effectively that we've never seen such a young adult voter turnout as yesterday. We felt a part of something bigger than ourselves.
And for those who pooh poohed the message as too simplistic and without specifics and depth - I recommend you take a close look at the linkages and strategies used by this campaign to point those interested in becoming more fully informed on plan details to check out the website and listen carefully to the messages delivered during debates and even within ads. Obama's campaign continually reinforced the simple change message with follow-on detail without overloading.
Check out today's Advertising Age's article post for more reasons why Advertising Age voted Barack Obama as marketer of the year. http://adage.com/columns/article?article_id=132237
Fast Company's article on building the Obama brand is interesting, as well. http://www.fastcompany.com/magazine/124/the-brand-called-obama.html
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