O+ Blood Drive Objective: To promote the donation of 500 extra units of blood between January 4-17th in celebration of the Inauguration of President Obama.
Plan of Action: The O-Positive Program will run from January 4-17, 2009 throughout the Montgomery, Bucks, and Philadelphia counties. We will also be accepting “Drip Clicks” from anyone around the country who is willing to participate in the program. Our Web site is currently built (http://www.opositiveprogram.org/) and will act as the communication, organizational, promotional fulcrum for our project. Our Media Committee will have the Media Kit done by Tuesday, December 30th, in time for our Media Blitz on Wednesday, December 31st through January 5th. We are targeting press, radio, TV on the media side, as well as colleges/high schools, regional politicians, volunteers within “Be the Change-Baederwood, and walk-up volunteers. This committee has met twice via phone conference and once at the Abington library. Once the Media Blitz commences and the program is underway, we will send volunteers to approximately one dozen of the blood drives throughout the 3-county region to help out, as well as track O+ donors, on site. This provides a great chance for people who might not want (or aren’t able) to donate blood to still be involved. In addition, the Web site will include a “Drip Click” icon on the front that will, first, tally the number of donors and, second, provide our Web site visitors the chance to provide Opt-In information, as well as a 25 words or less message to President Obama. Once the program is complete on January 17th, we will tally the number of units donated, compile all the messages, and create a final document to deliver to the White House during Inauguration Week.
Benefits: Besides enhancing the efficacy of Red Cross Blood Drives in our region, this project keeps the Obama team working and on-task until after the inauguration. Some other benefits of this program are: it will create a Media Committee for the BTC-Baederwood group as a whole, it will generate good public relations for BTC-Baederwood, it will generate a Web site that can be used as a project model, and it will provide a testable model to determine if this program should be expanded to a national/international audience.
How you can participate:
Contact:
Leadership
Dr. John G. Duesler, Jr. jgduesler@opositiveprogram.org
Janice Winston janicewinston@opositiveprogram.org
Julie Haywood juliehaywood@opositiveprogram.org
Media Committee
Donna Lima-Montero donnalima-montero@opositiveprogram.org
Tricia Shore triciashort@opositiveprogram.org
Judy Sherman judysherman@opositiveprogram.org
Natalie Lavelle natalielavelle@opositiveprogram.org
Volunteer Coordinators
Graphic Artist
Tim Ehlenbeck timehlenbeck@opositiveprogram.org
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