Organizing for America | John Griswold's Blog: Introducing Neighbor to Neighbor

Introducing Neighbor to Neighbor

By John Griswold - Jul 21st, 2008 at 8:54 pm EDT

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In keeping with the theme of empowering and including people across the United States, Barack Obama’s Campaign for Change in Oregon is about to introduce a revolutionary new tool to the supporters and grassroots activists across the state.

It’s called Neighbor to Neighbor, or “N2N”, and it is just what it sounds like: a tool for supporters to reach out to their neighbors with Barack Obama’s message of change. The N2N program allows anyone with internet access and a will to contact people in their immediate community to get out and knocking on doors the very day they signup. And because nobody knows your neighborhood better than you, who better to contact the people who make up your community?

Canvassing has been proven to be the most effective way of contacting voters. What is going to be a more compelling contact for the average person: an email or phonecall from a source you might not know be familiar with, or having a smiling face that you may recognize at your door, a volunteer taking time out of their lives to talk to you about a cause they believe in? Neighbor-to-Neighbor has the potential to bring this level of familiarity in organizing to communities, this shared and intimate knowledge of an area on the smallest and most distinct level, on a scale that has never been seen before.

Getting started is simple; just signup at My.BarackObama.com, or click on the Neighbor-to-Neighbor link featured at the top of the Oregon page, OR.BarackObama.com. From there, interested parties will be given a brief video tutorial on canvassing, instruction on how to use the N2N tool, and how to report the results of their work. First time users can be out knocking doors and interacting with their neighbors within an hour. And, because N2N users have the convenience of making their own, personal canvassing packets at their fingertips, you can decide when you have the time to go canvassing. Sharing your enthusiasm for Barack Obama’s Campaign for Change has never been simpler.

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