HQ you guys have lost touch with the Obama campaign fundraising base over the last 2 months since the primaries ended.
First, you stop putting up the counter which generated the most excitement - people want to see the counter "adding up" the donations.
The Hillary "pay off" also did not help you but that is another story I won't even get into because it's a touchy issue, still is crippling fundraising efforts overall.
Second, you have to come up with a BIG NUMBER. Don't do some 150,000 by July 4th deal (that number should be 1,000,000 donors not 150,000). DO A HUGE NUMBER - $100 Million!
At the average rate of $90, 1,000,000 donors would add $90 Million. We need a big score and this can happen. It doesn't matter WHEN it happens it just needs to happen. So what if it takes more than one reporting cycle, more than 30 days, who cares? We need to make this number.
Stop thinking SMALL HQ.
What happened to the Obama Mojo??? (i.e. "Yes We Can" ??? - where did that go?)
I can't believe HQ has let this happen. What are you guys thinking? Get Real and get back to the roots of what has been proven to work - THE COUNTER.
Every since you hid it donations have plummeted substantially.
Doing these "high dollar" fundraisers will make the core online contributor feel left out and is you don't need "our money" especially since most of us will never ever attend these events.
And PLEASE lay off the trickster donation crap (send in $5 to get a chance to be 1 of 10 for the Arena in Denver). This is below our intelligence here. Sure we would like to attend this and would give $5. But don't talk down to us and use trickery to entice a donation. We are not stupid.
Get back to your roots.
Come up with a HUGE NUMBER, put the counter back up. Go back to what has worked and GET REAL. Come down a notch from the "corporate" mindset, please.
Do this and you will see more donations come in.
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