The Audacity of An Ambition: The Political Economy of Obama’s Electoral Victory*
On November 4th, 2008, Americans went to the polls and made a statement to the rest of the world by electing Barack Obama the first African American to be the President of the United States of America. While there are many factors that contributed to this historic win, one single factor and issue which dominated the entire fall campaign was the economy. There is no doubt that when Americans realized on September the 15th, at the height of the financial meltdown, that there is a need for a bold decision to reverse the looming economic disaster, they did what came naturally to them and voted their pockets. The economic situation, the loss of real estate values and pension savings coupled with increasing rate of unemployment contributed in no means measure to the election of Barack Obama. In a free market environment and the world leading capitalist economy, the election was simply more about the economy. Barack Obama for months hammers on why the country was in economic stupor. From expensive wars overseas, to inept policies and perceived incompetence of the Republican administration, he was able to convince Americans to look beyond him and revisit their economic dire straits and ask themselves if they can afford another four more years of the same. That was a very convincing and we now know, successful sale. It worked because at any other time and with a different strategy, it might have been difficult for candidate Obama to close the deal. However there were other contributing factors as well. As President-elect Obama prepares to ascend the Presidential seat and the most powerful office in the world on January 20th 2009, we must also note that, although we may have seen his win as an historic achievement, we must nevertheless recognize that, he did it in a very unique way. First, Barack Obama stood on the shoulder of giants and this must not be lost on all of us. As a French analyst put it on Charlie Rose on the night of the election, “Rosa Park sat for Martin Luther King Jr to match, for Barack Obama to run and for America to fly”. We have just witnessed the culmination of a gradual and lengthy process of democratic consolidation on a path toward that perfect union. Obama ran as an American and his background is very much American in nature and his campaign led by David Axelrod and David Plouffe, were able to put together an excellent exercise, which reassured all Americans that , yes it can be done. Once they accepted the notion of Barack Obama as a competent American, his skin color remain just what it is and the dream’s “content of his character” became the issue. And once he was able to scale that hurdle, there was no doubt about America’s readiness to make history and elect him the next President. It has taken over 220 plus years for Americans to achieve this landmark but it is a signal to the rest of the world that, it can be done. If Obama could win in the United States of America surely, ethnic, racial or any differences any where in the world, becomes less of a determining factor if, and when a viable, competent and truly national candidate emerges in the future. Obama was not an African -American candidate, he was an American candidate for the Presidency. It took Reverend Wright for him to even address the race question and after that, it was never addressed again by his campaign. Barack Obama’s personality also contributed to his success at the polls. He is perceived as an intelligent, cool and dynamic individual. And by the time questions about Reverend Wright, Bill Ayers and others were raised, it fails to undermine his candidacy. This was because for months on end, he and his campaign were able to drum it into the American psychic, that candidate Obama is above them. Charismatic leadership, ability to communicate and to inspire and to raise people’s hope remains an important ingredient for leadership and Obama possess it all. He used it well and as we found out words do matter. Since that evening four years ago, at the democratic convention, when he introduced him self to America that: There is no red America and no blue America but a United States of America, he laid the foundation and the recipe for his success. The audacity to aspire, run and play on the tuff of the Republicans couple with buying into Howard Dean’s 50- state strategy worked perfectly well for his campaign. For several election cycles, democrats have always limited themselves to their blue states and then hope to win but this time Barack Obama went for all the marbles in all the states and it paid off. This was a winning strategy that will reshape the way Presidential politics will be played in the future. We also have new generation of voters. These new voters were not only the under 30s years of age, who were post racial in their world view but also new registrants who want to be part of history. These new voters came out in drove to cast their votes on the day of the election. When you combine this with the energy of the Barack Obama’s grass-root organization and mobilization, which doomed the Clinton machine earlier in the year, it was a tall order to expect the Republican Party to win. The Republicans also helped Obama by nominating their best candidate capable of winning this election cycle but fails to support him enthusiastically. This forced Senator McCain to gamble and play safe to rally the base, by selecting Governor Sarah Palin. The choice was palliative at best with little lasting effect. In fact about 19% of them voted for Barack Obama in the end. The choice of Palin combined with the newness of Obama on the national stage initially kept the race within reach, at least until the financial melt down. And then it was down hill from then. Obama also had the heavy financial advantage. The fact that he was able to raise over 160million dollars in the last month before the election alone makes the task even more difficult for McCain as it was for Mrs Clinton earlier during the primary. The effective use of the internet and the effect of the grass root fundraising capabilities help made it happened. The implication for the future is two fold: From now on, more and more Americans will able to support their candidates through small donations, the way millions supported Obama or we will see another campaign reforms which will force a limited financial options on the candidates for the most powerful office in the world. From the Republican enabling factor, with the financial meltdown, President Bush’s problems to Barack Obama‘s charisma, his campaign strategy, the financial advantage and the time for change, the election of Mr Obama became inevitable. Obama has a lot of people to thank too. From Booker T Washington to W E B.Dubois, to Martin Luther King Jr, to Rosa Park, To Malcolm X, to Louis Farrakhan (even if one disagrees with him, his mere existence helps one to appreciate the other alternative-Obama) and to Jesse Jackson. There are many others to thank as well, the list include those who have blazed trails in their respective professions such Cornel West, Louis Henry Gates, Oprah Winfrey, Michael Jordan, Tiger Wood, Wills Smith, Michael Jackson, Bob Johnson and thousand others. These people while excelling in their professions have proved somehow to America that, yes it can be done.. The next step is for all, to now dream of this possibility. From Women, to Hispanic Americans, to Asian American and Native American, from Americans in the remote towns of Maine to the suburbs of California, Americans can now hope and yes it can be done. And to all of us in Africa, Latin America and Asia and of course in Europe, we can do it and this world can surely be a better place if we can put our differences and aim beyond our fears and limitations. Democracy is also the winner because however long it may take, everybody wins in the end and that is why we must give kudos to Jesse Jackson for inspiring us to ”keep hope alive”.
*Bamidele A Ojo.PhD .Professor of Political Science .African Studies Program.School of Political & International Studies.Fairleigh Dickinson University. Nj.
** Watch out for: Obama and African Leadership: Time for Tough Love
(It is time for a responsible and accountable leadership on the continent of Africa and a for an American President to make that call which will no longer be seen as neo imperialist because a son of Africa is now the one making it.President Barack Obama should start calling these leaders to order. It is time for re-liberation of the African people. It is time to bring our two worlds and the rest of the world together. It is time for real American leadership that inspires all on behalf of all.
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