It seems there are these little known enterprises called prediction exchanges. In a nutshell, they act somewhat like stock markets, where traders buy and sell contracts on the likelyhood of future events. Apparently Barack Obama's win in both August and November is a hot commodity in these prediction exchanges the world over.
Anyway, here's a link (opens in new window) to the story in Reuters I found this in. It's much more exciting the way they tell it than the way you read it here!
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