Last week we rolled out the new Activity Tracker on My.BarackObama.com to make it easier for our online supporters to measure their impact on the campaign. Since then, we’ve been listening to your feedback and have made a number of important changes and upgrades.
We wanted to take this opportunity to talk a little bit more about how the Activity Tracker differs from the previous points system. We also wanted to highlight some of the changes made in response to the feedback we’ve received from our supporters.One of the most important differences between the Activity Tracker and the previous points system is that MyBO users are no longer ranked against one another. Unlike the old system, your actions – and your actions alone – now determine your activity level score. You will no longer constantly shift in rank based on other users’ actions.In addition, the new tracker displays a record of all your past activity using our online tools, but calculates your activity level based only on recent actions. Compared to the old cumulative points system, the new Activity Tracker more accurately reflects current engagement in the campaign.Finally, the new Activity Tracker does a better job of measuring direct, offline involvement in the campaign. Points are no longer awarded for just signing into MyBO, but you do get a public, transparent record of your activity. The Activity Tracker assigns you an activity level anywhere from 1 to 10 based on the various actions you’ve taken. You need 10 points to go up one activity level. Here’s the breakdown of points assigned to certain actions:
• 15 points for every event hosted
• 15 points for every donation made to your personal fundraising page
• 3 points for every event attended
• 5 points for every call made using our online call tool
• 10 points for every door knocked using our online canvassing tool
• 3 points for every blog post
• 3 points for every group joined
In addition, here are some changes we’ve made in response to your feedback: • Initially users were not receiving credit for calls they had previously made using our online tool. We always had intended to backfill that information. Now we have.
• We’ve fixed a display issue with Firefox 2 that was causing the Activity Tracker to display improperly on some computers.
• Lastly, we’ve made some slight adjustments to the group activity tracker to better account for groups with lots of members.As always, we appreciate your patience and we welcome your feedback.
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