I subscribe to BL Ochman's newsletter. Today, this newsletter grabbed my attention. Ochman, makes salient arguments in this article. Eventually, the Republicans are going to use race as a divisive and nasty campaign strategy. Obama needs to address the 'elephant in the room.'
Subscribe to What's Next News Read Online Advertise Contact RSS 1.0 Feed RSS 2.0 FeedBL Ochman's What's Next NewsThursday, September 4, 2008
Please note: These are simply the last two days' posts from What's Next Blog. You can read all my recent posts, and add comments if you like, at What's Next Blog You will need to read the blog online in order to see the videos in the posts. Thanks for subscribing! Follow me on Twitter. B.L.
I COPIED AND PASTED THIS BECAUSE THIS INFORMATION IS TRUE AND IMPORTANT!
How to Market Obama Now: Play the Race Card
Love them or hate them, (and I hate them) Sarah Palin’s views are transparent. What’s not transparent is the race issue, and Barak Obama needs to address it now.
Then we can move on to the real issues, without the whispering. Otherwise, the GOP puppet masters will find a way to poison the well of hope, and we can’t let that happen again.
Race is the whispered undercurrent of this campaign. Friends ask each other: “Do you really think a black man can win?” “Is America really ready for a black president?” And in their private conversations, people say things that no politician or pundit would dare to utter in public, like “Black people will think they can do whatever they want if he’s elected” (This from a liberal professor at a New York City University.)
If I was on the marketing team, I'd advise Obama to come out and say “I know race is the whispered issue, but we need to talk about it. I’m what happens when – no matter where you come from – you work hard, you dream big and you nevergive up. And I’m here to tell you that if you worry about the color of my skin, you are worrying about the wrong issue.”
I'd tell him to do it on YouTube, in blog advertising, in email, in text messages to his supporters, content sponsorship, and on his website. Bypass mainstream media and let them get the news online where millions turn instead of TV or newspapers.
The race issue may be over in tennis and golf, but it’s not over around dining room tables across the country, in gated communities or in the projects. It needs to be discussed on a national stage, because until it is, we’re stuck in the past.Posted by B.L. Ochman
GOOD NEWS:
Which presidential candidate is winning on the Internet? Let the numbers tell the story.
The vast majority of forum discussions on McCain Space, the candidate's social network, have fewer than 10 replies, and most have none as of 3 pm today. Most of the groups have 50 members or less, and less than 50 user-made videos have been uploaded to the site, where the most popular video, with 470 votes is "some random rifle spinning" by a Texas supporter who never says a word. The McCain Blog's posts have about half the number of comments as the Obama Blog.McCain News on Twitter is following 119 and has 1,686 followers.
Comments on Obama Blog posts range from 450 to 1200+ per post. Obama has 496,701 friends on MySpace, 1,662,290 supporters on Facebook, Obama's campaign is following 75,287 people on Twitter, where he has 72,367 followers. Following others is a key indicator that a person using Twitter in actually participating in the community.
Politicians have been using the Internet to reach confirmed and potential supporters for more than a decade. But once the Obama campaign won MoveOn.org's support, it became able to use the web to build a two-way conversation and recruit MoveOn's remarkably organized members to quick, strong action and donations.
The proof is in the numbers, says ITbusiness.
On Web traffic-tracking site Alexa, BrackObama.com ranks 535 and JohnMcCain.com 4,497 out of all Web pages, as of Aug. 29. That stark contrast wasn't heightened by the timing of the Democratic convention – over the past several months, Obama's site has ranked an average of 7,000 positions higher than his opponent's site.
Categories: Internet strategy, Marketing Strategy, Politics, Social Media, Social Media Marketing, Word of Mouth
Adrienne Zurub
http://adriennezurub.typepad.com
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