We all helped Obama in our own way: some phone-banked; others knocked on doors. Because of my busy schedule, I couldn't do any of that.So I decided to become a voluntee internet strategist for Obama's campaign. I launched my own "50 State Strategy" - essentially a massive e-mail campaign, where I micro-targeted voters. I sent out over 100,000 e-mails on his behalf the past 9 months to people from the 50 states.It was a great deal of fun. I spent two hours a day mining the internet for e-mails specific to region, race, ethnicity, etc. And this worked beautifully. For example, when Obama was endorsed by the Asian-American PAC (the 80-20 Initiative) I sent an e-mail out that same day to over 500 members of Asian-American fraternities and sororities. And when Obama had a surprisingly rocky start with a Latina member of Congress in June (the start of the general election), I went into overdrive, e-mailing over 2000 Latinos across the country for a whole week straight about his commitment to concerns Latinos hold dear.Moreover, when I e-mailed states like MT, ND, WY, ID, WV, and NE, I played up his eye-popping appeal among white voters. However, when I e-mailed NM, CO, OR, CA, FL or WA (more cosmopolitan, and racially/ethnically diverse states) I simply showed how he was winning and what his positions were.So in four years when we're all working to get Obama re-elected, let's not forget about the internet. Its powerful. And it was largely responsible for him getting elected.
And when he announces his bid to run for re-election, I'm determined to have 600,000 e-mails I can send his info to. I'm growing my list, which currently is over 200,000...we have to keep the momentum going!
2morrowknight is an internet strategist and community organizer who blogs at 2morrowknight.blogspot.com, and is author of a forthcoming children's book. You can follow him at Twitter.com/2morrowknight and friend him at Myspace.com/2morrowknight.
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