Excerpted from my personal blog:
Payton handed me the microphone."I have a special surprise tonight, if you're willing to make a few more calls for Barack."A pause. Dramatic effect. People looked a little annoyed that I was interrupting whomever was speaking on MSNBC.And then, in my best who-wants-a-cookie-Madagascar voice, I said, "I just know some of you have been waiting all night to call Wasilla," while waving the fat stack of call sheets. "There's only one hour left before Alaska's polls close."Eyes widened. A moment earlier, only five people wanted to make phone calls still. Now we had thirty. It was on.
(Read the rest: http://aciel.livejournal.com/271251.html)
An excerpt from the full entry:
It is also worth point out that neo-liberals believe that you can simply show people the logic of your position and they'll come over to your side. This is how the Clinton campaign has been run. Furthermore, Clinton has occasionally activated the strict father model in this race--particularly with the notorious red phone ad, but also with discussions of experience.
Obama has demonstrated much more effective handling of frames. Not only does he rely solely on the nurturing parent frame, but he uses positivity ("hope") to overwhelm the more negative ideas associated with the strict father model. He also successfully re-framed race in the eyes of many Americans in his recent speech.
Ursula K. Le Guin understands the two family frames a priori. I didn't understand until I read Lakoff and then thought for a good long time--probably because I didn't have the right frame for understanding what Le Guin was telling us.
